Gone are the days where brick and mortar businesses, complete with physical stores and inventory where the only way to do business. These days, millions of businesses for example are conducted successfully online, and even more traditional businesses like this oil sampling company are disrupting the way business is done and creating a new wave of online entrepreneurs. Here are some tips and advice from an seo consultant and social media expert that you need to know to succeed.
Gina Hassan runs the marketing for a hairdressers warrington clinic and this environmental drilling company and paving contractors firm and says “If you and your business are not online, you’re living too much on the table and short changing yourself. As an online entrepreneur with a product or service to showcase, one great way to attract customers to your brand is via email marketing.”
What email marketing does is that it helps you reach your audience so you can promote your products or services to customers online by sending targeted emails. Through email marketing, you can sell your product or service, give specific information on a chosen topic or tell a story.
Jimmy Meeks sells luxury candles online and notes “Email marketing, if done well, is a very effective tool for promoting your brand and selling your product or service. According to a study by DMA in 2015, it reported that email had an average $38 return on investment (ROI) for every dollar spent.”
One major key to succeeding with email marketing is having an email list of qualified subscribers that you send top content to regularly. To get them, you can send teasers by generating quality information or telling a captivating story that touch on their pain point and connect with the product or service you offer, while promising them a solution if they subscribe to your FREE mailing list so you can continue to send more messages to them.
June Morgan runs the websites for this storage manchester business and this turf store and notes “This organic way of building your email list can be slow at first, but it will be much more targeted and effective in converting subscribers to paying customers than simply buying an email list and sending content blindly.”
Lois Smith runs a assisted living chicago service and notes “That someone agrees to let you into their email box is such a great privilege that you must use wisely. Which is to say, you should engage them for some time with FREE, quality content before selling to them. And you should space your email messages so it doesn’t come off as spamming.”