Top 5 Impressive Web Design Techniques That You Can’t Ignore

While complex web design techniques can add a lot of depth to designs, when used badly they can distract you from your intended purpose. When it comes to web design, it’s important to use simple effects which are the building blocks. Here are some of the most impressive website techniques by Graeme Winchester and the web design pros at this market research agency that you need to use if you want to give yourself the best chance of success.

1. Always add some contrast

Although adding contrasts is one of the most underused and overlooked techniques, it’s perhaps one of the best. Start by using high contrast lines that can make it easy for visitors to differentiate between different parts of a page. The idea is not for people to identify the contrast but rather highlight features that are already there and to naturally capture their attention to important items.

2. Use color well

Laura Mason runs the website for this personal trainer manchester business and this vertikal heizkörper store and notes “While applying color properly can be a bit challenging, it’s easy to spend a bit of time shading your website. If you use the color well you will be able to attract your visitors right away. Since trying to apply more colors in one web design might overwhelm your users, stick to 4 simple color patterns unless you are really confident that the design will require more color.”

3. Make sure your website is easy to navigate

Nina Anderson runs the website for these concrete contractors and this turkey gift retailer and notes “Instead of sending your visitors to a wild goose hunt when browsing through your website, make it easy to navigate. If your site has a solid navigation, you will not only improve your viewers’ experience but also help the search engines to index your content.”

4. Imperfection

Mary Kate-Masterson runs the websites for this medical spa milwaukee clinic and JEM medspa and recommends “Anyone who has used a machine for short time believes that they are not perfect but from the perspective of web design, they can produce perfect results. If you want to give your work a unique touch, make things look dirty, old, and imperfect. By successfully adding imperfections and artifacts to a web design, you will easily make things look good. Start by changing things to sepia or grayscale and then gradually move from there.”

5. Keep the home page free of clutter

In most instances, we do not go through every word. It’s, therefore, very important to capture the emotions instead of adding the number of words. The less a visitor has to click, read and remember, the much better they’ll evaluate what’s taking place. Although the call for actions and texts are important, ensure that you split them up into legible paragraphs and larger subheadings.

Internet and Businesses Online And Marketing Methods

Gone are the days where brick and mortar businesses, complete with physical stores and inventory where the only way to do business. These days, millions of businesses for example are conducted successfully online, and even more traditional businesses like this oil sampling company are disrupting the way business is done and creating a new wave of online entrepreneurs. Here are some tips and advice from an seo consultant and social media expert that you need to know to succeed.

Gina Hassan runs the marketing for a hairdressers warrington clinic and this environmental drilling company and paving contractors firm and says “If you and your business are not online, you’re living too much on the table and short changing yourself. As an online entrepreneur with a product or service to showcase, one great way to attract customers to your brand is via email marketing.”

What email marketing does is that it helps you reach your audience so you can promote your products or services to customers online by sending targeted emails. Through email marketing, you can sell your product or service, give specific information on a chosen topic or tell a story.

Jimmy Meeks sells luxury candles online and notes “Email marketing, if done well, is a very effective tool for promoting your brand and selling your product or service. According to a study by DMA in 2015, it reported that email had an average $38 return on investment (ROI) for every dollar spent.”

One major key to succeeding with email marketing is having an email list of qualified subscribers that you send top content to regularly. To get them, you can send teasers by generating quality information or telling a captivating story that touch on their pain point and connect with the product or service you offer, while promising them a solution if they subscribe to your FREE mailing list so you can continue to send more messages to them.

June Morgan runs the websites for this storage manchester business and this turf store and notes “This organic way of building your email list can be slow at first, but it will be much more targeted and effective in converting subscribers to paying customers than simply buying an email list and sending content blindly.”

Lois Smith runs a assisted living chicago service and notes “That someone agrees to let you into their email box is such a great privilege that you must use wisely. Which is to say, you should engage them for some time with FREE, quality content before selling to them. And you should space your email messages so it doesn’t come off as spamming.”